Keshav Bansal hit the lime light when he became the youngest owner of an IPL team. Before this, he was known in the Indian business world for being at director of the mobile and computer manufacturer Intex Technologies India Pvt. Ltd. However, his IPL foray makes him a household name in India.
Keshav Bansal is the owner of Gujarat Lions, one of the two new IPL teams.
Narendra Bansal, the father of Keshav, is the CMD of Intex Technologies. However, it will be Keshav who will handle Gujarat Lions.
Actually, Keshav was discussing about long term business, read sponsoring, relationship with the BCCI. He had seen the leverage Micromax had got by sponsoring many cricket series. At the meeting, a BCCI official told him about the upcoming auction of two IPL teams which had become necessary because of the Lodha Committee report and subsequent punishment to CSK and Rajasthan Royals. The clicked to Keshav and he started the preparation. One fine morning, he went to the office of his father and showed all power point presentations that he had made. Keshav says that it took only 20 minutes for him to convince his father to go for auction. The rest, as you know, is history.
Profile of Keshav Bansal
Keshav was born in Delhi to a rich business family. He did schooling from Heritage School, Vasant Kunj. After completing his schooling, he took admission in IILM Institute of Higher Education for MBA. He was not as such a brilliant student. However, he had something in his DNA, that is to become a successful businessman with entrepreneur skills.
Narendra Bansal wanted his son to learn all arts of the business. When Keshav completed MBA, Narendra asked him to join Intex in the Logistic department. Keshav worked very hard and was soon asked to oversee marketing affairs of the company.
Keshav was involved in the promotion of many mobile handsets. He was overseeing marketing strategy to ideation and achieved spectacular success.
Keshav is known in the business circle for being down-to-earth person who never lose temper. His style of management is participative, not authoritative. He took some of the bold decisions irrespective of some reservations from the family. For example, it was Keshav who decided to go for Farhan Akhtar, his favorite actor – not director.
Initially, the Bansal family was averse of this idea as they were always targeting for lower middle class customer and Farhan Akhtar didn’t suit in their scheme of things. However, Keshav remained adamant and persuaded his family. They relented and that is how Farhan Akhtar became the brand ambassador of Intex in 2010. That was also the first press conference of Keshav, when he was only 20 years old.
The revenue of Intex Technologies has reached to Rs. 4000 Crore in the last fiscal. That is a sort of miracle. And, much of the credit must be given to Keshav. It should be noted here that Bansal family used to run a small business of audio and video cassette.
Girlfriend of Keshav Bansal
Keshav Bansal is currently single. He had one girlfriend when he was studying in Manchester Business School. They remained together even when Keshav joined IILM in Delhi. Unfortunately, the business time took a toll of this wonderful relationship and they decided to part ways.
Keshav had one more girlfriend Swati when he was handling marketing of Intex technologies. It is said that they are no more together.